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Home > Advertising > Agency Services |
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Agency Services The Birmingham News provides a complete range of professional agency services. All services except illustration are provided at no cost to advertisers. Market Research The Birmingham News can analyze local market conditions for your business including store traffic patterns, location, competition and consumer awareness to help you develop a precise advertising budget and a program that maximizes your investment. Research and resulting data, compiled continuously by Scarborough, Claritas and MapInfo provide you a thorough demographic and geodemographic breakdown of the greater Birmingham area and even show you a glimpse of projected consumer and geographic growth. Media Placement Account executives, sales assistants and traffic coordinators can work with you to place your advertising in a diverse range products that will effectively reach targeted consumers without waste or duplication, and deliver your advertising with the consistency and frequency needed to achieve "top-of-mind" awareness. Co-op Advertising The Birmingham News can help you extend your advertising dollars by finding hidden co-op opportunities. We also offer special co-op promotions to benefit you. See our Co-op Program page for more details. Graphic Design Every year, The Birmingham News AdGroup design team wins numerous awards. Taking top honors for "Best Advertising Campaign" and "Best Original/Creative Idea" among others, the team won the 2006 Alabama Press Association Advertising Competition. This creative team can work with you to develop your ideas into eye-catching and effective advertising. Illustration For a nominal charge of $50.00 per hour (no charge for layouts), illustration artists can create custom works of art to your specifications. Photography As available, a professional photographer can take pictures on location or in our photography studio for use in your advertising. Prepress Imaging Create your own ads and deliver them electronically. Our imaging experts will make sure they run properly. |
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