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Co-op Program
If you haven't looked into co-op advertising, you may be missing out on a great source of revenue. Co-op advertising is a joint venture between a business selling products and the manufacturer or distributor of those products. It's an agreement to share the cost of advertising the manufacturer's products in the local market. Co-op advertising can:
- Stretch your advertising budget
Co-op money is free additional money supplied by your suppliers. It's money you've earned by stocking your supplier's merchandise. It allows you to place more advertising than you might afford otherwise, and if you don't use it, you lose it!
- Help you grow
If you are a small retailer, co-op can be a key factor in helping you grow. It can maximize your advertising impact by allowing you to run ads more often or run larger ads. It gives you the opportunity to promote a wide assortment of merchandise over an extended period of time.
- Let you build on famous names
Promoting name-brand merchandise, which often offers co-op, lets your customers know you are the local source for these products.
It's easy to tap into co-op
The Birmingham News can help you tap in to co-op. We can determine from whom you can receive co-op money and help you develop a plan to integrate co-op into your advertising programs. We'll even process the claims to ensure you get your co-op reimbursement.
Contact us today and put co-op advertising to work for you!
By e-mail:
tbailey@bhamnews.com
By mail:
Tom Bailey
Director of Special Projects
The Birmingham News
P.O. Box 2553
Birmingham, AL 35202
By phone or fax:
(205) 325-3188
(800) 283-4048 toll free
(205) 325-3296 fax
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