/advertising/demographics/
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301,412 Adults 18+ read The Birmingham News on the average weekday, that’s 35% of Adults 18+. |
 al.com ranks 7th in market penetration out of 235 online newspaper properties surveyed.
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 417,415 Adults 18+ read The Birmingham News on the average Sunday, that’s 49% of Adults 18+.
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 Online ads increase a consumer’s likelihood of making a purchase at an advertiser’s retail store by 17% and increased visits to a marketer’s website by an average 40%.
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 535,071 Adults 18+ (or 63%) read The Birmingham News during the average week, Monday – Sunday.
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 The Birmingham News’ online affiliate, al.com, has 2.8 million unique visitors and 55 million page views monthly.
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 91,178 Adults 18 to 34 read The Birmingham News on the average Sunday, that’s 37% of Adults 18 to 34.
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 88% of al.com visitors have attended college and have a median household income of $80,300.
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 The total weekday (M-F) Adult 18+ readership of The Birmingham News (458,486) is up compared with 2007.
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 al.com currently has over 302,000 registered job seekers.
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 The Daily Birmingham News audience is 6 times larger than FOX6 News at 9, Birmingham’s top local newscast.
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 A display ad can increase a search ads click through rate 25%-30%.
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 The Sunday Birmingham News audience is 8 times larger than FOX6 News at 9, Birmingham’s top local newscast.
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 89% of al.com users are considered “Prime Earners” and are between the ages of 25-64.
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 The combined monthly reach of The Birmingham News and al.com is 78% of Adults 18+.
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 View-through consumers exposed to a campaign but who did not click on an ad account for 90% of eventual web site visitors and 86% of incremental dollar sales.
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 The daily Birmingham News reaches nearly 7.5 times more college graduates than all 10P TV newscasts combined. |
 The Sunday Birmingham News reaches nearly 10.5 times more college graduates than all 10P TV newscasts combined.
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 89% of homeowners with home values of $350,000 or more are Birmingham News readers.
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 Every day The Birmingham News audience would fill the expanded Bryant Denny Stadium 3 times; and more than 4 times on Sunday. |
