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Market Coverage
The Birmingham News' primary circulation area covers the Metropolitan Statistical Area (MSA) of Birmingham, Alabama. The Birmingham MSA comprises Jefferson, Shelby, Blount and St. Clair counties, with Jefferson and Shelby counties making up the Birmingham PMA. Additional circulation is provided throughout Birmingham's twenty-county Designated Market Area - the largest market area in the state, ranked 43rd in size nationally, with a 2006 estimated population of 1.8 million.
Target your customers in this exciting market with detailed demographic and market research. Contact our Retail Advertising Department.
Vital Statistics
- Birmingham is Alabama's largest city and the state's business and cultural center.
- The metropolitan statistical area (MSA) claims 24% of the state's population, 23% of its businesses, 27% of its retail sales, 27% of its total effective buying income.
- The Birmingham MSA ranks as the 48th largest metropolitan area in the nation with a 2006 estimated population 1,093,800.
- Birmingham's twenty-county designated market area is the largest in the state and is ranked 43rd in size nationally with a 2006 estimated population of 1.8 million.
- Birmingham is responsible for $18.0 billion of the state's estimated $66 billion in retail sales.
- Metropolitan Birmingham ranks #15 in 2005 as one of "America's 50 Hottest Cities" ahead of Salt Lake City, Chicago, Miami, Memphis, and Raleigh-Durham.(Source: Expansion Management magazine, January 2005)
- A national study conducted using the latest Bureau of Economic Analysis income figures ranked the Birmingham-Hoover Metropolitan Area's income growth rate the fastest in the entire South and seventh in the United States over a 20 year period. The study analyzed per capita personal income growth between 1982 and 2002 and ranked the U.S. metropolitan areas income growth over a 20, 15, 10, and 5 year persiod. (Source: American City Business Journals (ACBJ), July 18, 2005)
- Birmingham is listed among the 150 most affordable cities in the US and is praised as a city "that hasn't lost its Southern soul." Birmingham, home to six Fortune 500 companies, is given high marks for its diverse residents and housing prices that "are affordable but appreciating quickly" (Source: Life 2.0: How People Across America are Transforming Their Lives by Finding the Where of Their Happiness, Rich Karigaard, July, 2004)
- In a ranking of the top l,000 high schools nationwide, Jefferson County International Baccalaureate School (with 325 students) was named the top public high school in the nation. The ranking was based on the number of students who took Advanced Placement or International Baccalaureate tests in 2004, divided by the number of seniors. Additionally, Alabama School of the Fine Arts ranked 61 (down from 4th in the nation a year ago) and Mountain Brook High School ranked 248. (Source: Newsweek Magazine, May 7, 2005)
- The University of Alabama at Birmingham (UAB) drives the metro economy. Its medical center ranked #3 in the nation (behind only Mayo Clinic and Mass. General) in overall quality of health care (Source The Best in Medicine). Meanwhile, Birmingham was rated #1 in the nation in Health by Ladies Home Journal in its issue of "The Best Cities," April, 2004.
- Birmingham is a major banking center. It is home to 3 of the Top 50 banks in the US. with a total of 22 banks employing more than 14,000 and combined total assets of $187 billion.(Source. Randy Haines, Compass Bank president, at the Business Outlook Conference, January 12, 2005)
- Birmingham's media market ranking is 39th - larger than that of Memphis, Buffalo, San Antonio or New Orleans. This "Designated Market Area" (DMA) encompasses 1.8 million people.
- Birmingham is Alabama's largest city and the state's business and cultural center
- The metropolitan statistical area (MSA) claims 24% of the state's population, 23% of its businesses, 27% of its retail sales, 27% of its total effective buying income.
- Service industries employ 83% of the area's workforce, with more than 9% working in healthcare.
- Birmingham is the fourth largest banking center in the country, ranked with New York, Charlotte, and Chicago.
- Birmingham's concentration of jobs in wholesale trade is third only to Atlanta and Miami among major Southeastern metro areas. Almost 72,000 people are employed in retail trade.
- Birmingham is responsible for $18.0 billion of the state's estimated $66 billion in retail sales.
- The 2004 average household EBI of Birmingham's primary market area was $47,240, and the cost of living index remains just below the national average.
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