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The Birmingham News' primary
circulation area covers the Metropolitan Statistical Area (MSA) of Birmingham,
Alabama. The Birmingham MSA comprises Jefferson, Shelby, Blount and St.
Clair counties, with Jefferson and Shelby counties making up the Birmingham
PMA. Additional circulation is provided throughout Birmingham's twenty-county
Designated Market Area - the largest market area in the state, ranked
39th in size nationally, with a 1999 estimated population of 1.7 million.
Target your customers in this exciting market with detailed demographic
and market research. Contact our Retail Advertising
Department.
Vital Statistics
- Birmingham is Alabama's largest city and the state's business and
cultural center.
- The metropolitan statistical area (MSA) claims 21% of the state's
population, 23% of its businesses, 24% of its retail sales, 24% of its
total effective buying income and 31% of its payroll dollars.
- The Birmingham MSA ranks as the 65th largest metropolitan area in
the nation with a 1999 estimated population 914,000.
- Birmingham's twenty-county designated market area is the largest in
the state and is ranked 39th in size nationally with a 1999 estimated
population of 1.7 million.
- Service industries employ 82% of the area's workforce, with more than
9% working in healthcare.
- Birmingham is the second largest financial center in the Southeast,
ahead of Atlanta and behind Charlotte.
- Birmingham's concentration of jobs in wholesale trade is third only
to Atlanta and Miami among major Southeastern metro areas. Almost 74,000
people are employed in retail trade.
- Birmingham is responsible for $28 billion of the state's estimated
$109 billion in economic activity.
- The 1999 average household EBI of Birmingham's primary market area
was $48,129, and the cost of living index remains just below the national
average.
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